In a world where fashion often feels dictated by trends and professional norms, finding one's unique style can seem daunting. Yet, for Beth King, a passionate color analyst from Kansas City, it's all about helping individuals discover their authentic selves through the power of color and personal style.

Meet Beth King: Kansas City's Color Maven

Beth King is a Kansas City native who has seamlessly blended her marketing management background with her innate love for fashion. After graduating during the financial crisis of 2009, Beth's career turned unexpectedly to manufacturing. Despite climbing the corporate ladder, she felt a persistent tug towards her childhood fascination—color analysis. Inspired by her grandmother's love for art and her desire for a more fulfilling career, Beth ventured into the world of color and style.

"I’ve been obsessed with color analysis since I was a little girl. My grandmother would call me her little autumn leaf. It's always been a part of me," Beth shares with a smile.

The Journey to Becoming a Color Analyst

 Beth’s journey wasn’t straightforward. She navigated through the demands of a full-time job, motherhood, and personal development before leaping. "I realized that many women, like me, were unfulfilled in their careers. I wanted to change that by helping them express their true selves through fashion," she explains.

After extensive training in color analysis, body shape, and personal style, Beth launched her own business, aiming to make color analysis her full-time career. She works with clients to enhance their confidence and project their personalities through their wardrobes.

The Impact of Dressing True to Yourself

Beth's work goes beyond just picking out clothes; it’s about personal transformation. "Most people dress according to their professional stance or societal expectations, not their personality. I help them align their outer appearance with their inner selves," she explains. This alignment not only boosts confidence but also simplifies the process of getting dressed.

One of Beth’s clients, a busy mom and professional, found that incorporating her true color palette into her wardrobe changed her daily routine. "I can grab a top, a pair of pants, and shoes without worrying about clashing. Everything goes together. It’s liberating," she shares.

The Art and Science of Color Analysis

Color analysis is both an art and a science. Beth assesses her clients' skin undertones, eye color, and natural hair color to determine their perfect color palette. "When you wear the right colors, you just glow. It enhances your natural features, making you look and feel better," Beth explains.

She offers both in-person and virtual consultations, making her services accessible to clients near and far. A typical session includes a detailed report with a customized color palette, best neutrals, denim shades, metals, and makeup recommendations. Beth even provides a digital palette that clients can refer to while shopping.

A Call to Action: Embrace Your True Colors

Beth's advice to those seeking a career in fashion or a personal style transformation is simple: "Follow your dreams. You don’t need a formal degree to do what you love. Your passion and unique talents are enough."

For those looking to improve their wardrobe, Beth suggests starting small. "Trade out old, worn-out pieces for new ones that align with your color palette. Over time, these small changes will make a big difference."

Beth King’s story is a testament to the power of following one's passion and the transformative impact of personal style. Through her work, she empowers women to show up as their true selves, every single day.

Connect with Beth King

For those interested in a color analysis or wanting to learn more about Beth’s services, you can find her on Instagram at @leadthroughstyle or visit her website at www.leadthroughstyle.com. You can also email her directly at [email protected].

Beth King’s journey from corporate professional to color analyst is inspiring. Her dedication to helping women find their true selves through fashion is not just a career, but a calling. Whether you're a busy mom, a professional, or someone looking to refresh your wardrobe, Beth’s expertise in color analysis can help you elevate your style and confidence. So why not embrace your true colors today?

The EmpowHer Blog: Elevating Women's Voices continues to bring you stories of inspiring women like Beth King, who are making a difference one step at a time.