At EmpowHer, we celebrate the stories of women who inspire and empower others through their unique journeys. Recently, we had the pleasure of interviewing Valerie McTavish, a seasoned professional with a radio and television background who has transitioned into a successful entrepreneur. Valerie's mission is to support female entrepreneurs by helping them scale their businesses sustainably. Here’s a glimpse into her world and the invaluable insights she shared with us.

From Media to Entrepreneurship

Valerie McTavish spent 20 years in radio and television, primarily behind the camera, before transitioning to entrepreneurship in 2010. With her extensive experience in video production and advertising, she initially started as a freelancer, creating video content for small businesses and entrepreneurs. However, she quickly realized that her clients needed more than just beautiful videos—they needed to know how to connect with their audience and develop a solid content strategy.

Empowering Women Through Expertise

Valerie’s passion lies in supporting female entrepreneurs, particularly those in the coaching and consulting space. She helps them transition from trading their time for money to selling their expertise. By creating bespoke signature programs that focus on their unique genius and ensuring student success, Valerie enables women to scale their businesses sustainably.

The Importance of Authenticity in Digital Marketing

In the digital age, there's a growing trend toward faceless digital content creation, often driven by AI. Valerie acknowledges the convenience of AI but emphasizes the importance of authenticity. She believes that while AI can be a useful tool, real human connection and authentic content are crucial for standing out in a saturated digital space.

Overcoming Fear and Embracing Authenticity

Many female entrepreneurs struggle with putting themselves out there due to fear of rejection or negative feedback. Valerie advises that tapping into one's "why" is essential for overcoming these fears. When entrepreneurs understand their purpose and are passionate about their message, they can face their fears and show up authentically, making a genuine connection with their audience.

Balancing Business Growth and Self-Care

Valerie and Jasmine discussed the critical balance between business growth and self-care. Entrepreneurs often face burnout when they push themselves too hard. Valerie shared practical self-care strategies, such as taking breaks, meditating, and engaging in activities that bring joy and relaxation. She stressed that self-care is not a luxury but a necessity for sustainable business growth.

Advice for Aspiring Entrepreneurs

For those in the early stages of their entrepreneurial journey, Valerie offers this advice: start building positive habits now. Even during the hustle phase, it's crucial to find activities that help you reset and recharge. Whether it's a dance break, a walk in nature, or a few minutes of meditation, these small acts of self-care can significantly enhance productivity and prevent burnout.

Connect with Valerie McTavish

If you’re a female entrepreneur ready to stop trading time for money and scale your business sustainably, Valerie can help. Connect with her on Facebook or visit her website.

For those ready to stop trading time for money and leverage their expertise, check out Valerie’s free resource  9 Steps to a Signature Program that Sells. If you want your program professionally developed and launched as fast as possible, work directly with Valerie in crafting a bespoke signature program (and let her team build it out for you!) learn more about The Gondola.

Valerie McTavish’s journey from media professional to empowering female entrepreneurs is truly inspiring. Her dedication to helping women achieve sustainable business growth while maintaining a healthy work-life balance is invaluable. At EmpowHer, we celebrate Valerie’s contributions and look forward to sharing more stories of women who are making a difference in their communities and beyond.