At EmpowHer, we are dedicated to spotlighting the stories of remarkable women who inspire and empower others through their unique journeys. Recently, we had the privilege of interviewing Amethyst LaJoi, a mother of five and a passionate entrepreneur. Amethyst, also known as the Soft Life CEO and a generational wealth strategist, is committed to helping mompreneurs manage successful online businesses and create legacy vaults to ensure their hard work benefits generations to come. Here’s a glimpse into her world and the invaluable insights she shared with us.

Balancing Motherhood and Entrepreneurship

Amethyst LaJoi is a dynamic entrepreneur who runs her business from home while raising five children. She understands the challenges of juggling multiple responsibilities and is dedicated to creating a legacy that secures her family's future. Amethyst's journey is fueled by her personal experiences and a deep desire to empower other women to achieve financial freedom and leave a lasting impact.

The Importance of a Legacy Vault

A legacy vault, as Amethyst describes, is essentially a trust that carries on moral standards, beliefs, and personal stories, ensuring that one's legacy is preserved accurately. It includes all forms of assets—intellectual, physical, and life insurance policies. Amethyst emphasizes the significance of a legacy vault, especially for those who want to ensure their family's history and assets are protected and passed down as intended.

Amethyst's motivation for creating legacy vaults stems from her own family's experience. After her grandmother, the family matriarch, passed away without a proper plan, the family's assets and memories were lost. This personal loss inspired Amethyst to help others avoid the same fate and ensure their stories are told and preserved for future generations.

Why a Trust is Essential for Entrepreneurs

Amethyst highlights the crucial difference between having a will and a trust. While a will provides instructions, a trust offers a comprehensive and secure way to manage and transfer assets. Trusts can protect intellectual, spiritual, and physical assets, and they ensure that one's legacy is respected and maintained over time. Amethyst's approach to wealth management and legacy planning is holistic, focusing on securing all aspects of one's essence and contributions.

Practical Steps to Build a Legacy Vault

1. Set Your Intentions: Clearly define why you are creating a legacy vault and who it is for.
2. Determine Your Legacy: Think about how you want to be remembered and what values and stories you want to pass down.
3. Build Relationships: Establish partnerships and relationships that will help you acquire and protect physical assets.
4. Be the Example: Lead by example and document your journey. Create videos, write books, and maintain a record of your life and values to share with future generations.

Amethyst encourages creating a "noisy community," akin to an encrypted digital space where family knowledge and assets are stored securely. This ensures that your legacy remains intact and accessible only to those you trust.

The Role of Personal Development

Amethyst underscores the importance of personal development in entrepreneurship. By continuously learning and evolving, entrepreneurs can better manage their businesses and create lasting legacies. She advises aspiring mompreneurs to be intentional about their goals, cultivate valuable relationships, and lead by example to inspire their children and future generations.

How to Connect with Amethyst LaJoi

For those interested in working with Amethyst and learning more about building a legacy vault, she is active on Facebook and can be reached on her Facebook Page. Additionally, her website Website offers more information about her services and expertise.

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Amethyst LaJoi's dedication to helping women secure their legacies is both inspiring and essential. Her approach to wealth management and legacy planning offers a comprehensive way to ensure that one's hard work and values are preserved for future generations. At EmpowHer, we celebrate Amethyst's contributions and look forward to sharing more stories of women who are making a difference in their communities and beyond.